Schools seeking sponsorships

This article in the New York Times describes how football fields in Los Angeles may now be sponsored by Nike.

Facing another potential round of huge budget cuts, the Los Angeles school board unanimously approved a plan on Tuesday night to allow the district to seek corporate sponsorships as a way to get money to the schools.

As they discussed the proposal at Tuesday night’s meeting, several board members expressed distaste with the idea of opening up schools to business, but concluded that there was no other way.

Is it possible to keep going like this?