Why assume ‘traditional’?
We wrote yesterday: In the current discussion about improving education the consensus is to build on traditional school. The initiative proceeds on the assumption that learning can be significantly better without school being significantly different. It assumes school in its traditional form, with courses and classes, teachers ‘delivering education’.
For a good illustration of the state of affairs, click here.
It’s a Microsoft “We See” ad for software. It shows a classroom, a blackboard -- and no computer.
* Image: Microsoft 'We See' advertisement, (c) Microsoft 2009
June 15, 2010 - 5:30pm
That I suspect speaks mostly to the fact that the ad execs at Crispin Porter + Bogusky are primarily folks who've been highly successful in traditional schooling. When they think "education", what comes to mind is kids sitting at desks in front of a chalkboard doing worksheets.
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